Ideas on attribution, demand creation, and what actually drives B2B pipeline. From the team at First Signals.
70% of the B2B buying journey happens in channels your CRM can't see. Here's how to illuminate the dark funnel and understand what's really driving your pipeline.
You're measuring the click. Not what created it.
First Signals makes demand creation visible. Using AI, it transforms customer attribution surveys into structured demand intelligence — surfacing the podcasts, influencers, events, and content that actually build intent long before anyone clicks.
Most attribution models tell you how demand was captured, not what created the intent in the first place. By over-weighting the final click, they make capture channels look like growth drivers — crediting the touchpoint that closed the action while obscuring the upstream influence that built intent.
First Signals fixes that blind spot.
A FirstSpark product.
