You're Measuring the Click.
Not What Created It.
Most attribution tools show where demand is captured. First Signals shows what created it, giving you a defensible view of which upstream investments actually drive pipeline and revenue.
Fixing the blind spot in your attribution
The channels shaping demand rarely get measured. Podcasts, word of mouth, events and AI assistants don't drive clicks — so they don't show up.
Your reports credit the last touchpoint — usually branded search or direct — giving full credit to the moment demand was captured, not the channels that actually created it.
"A friend at another company mentioned you at dinner"
Entity: Marie at Eerme
Making demand creation measurable
Capture the Signal
Add one simple, open-ended question to your lead gen form: "How did you hear about us?" That's it. No complex integrations, no tracking scripts.
AI Classifies
Our AI reads every free-text response and classifies it into structured data — channels, entities, and confidence scores. Multi-signal extraction from a single response.
Hidden Influences Surfaced
Real-time dashboard shows where demand is actually created — not just captured. See the channels that drive intent, pipeline, and revenue.
Where demand creation becomes visible
A clear, defensible view of what actually drives intent, pipeline, and revenue — not just the final touchpoint.
"FirstSignals showed us that our highest-value channel was completely invisible in our CRM."
Auxilium Group
1,480 contacts analysed · 95.3% conflict rate discovered
Built for teams who invest in demand creation
Branded search looks like your best channel
But you know it's the outcome, not the cause — and you can't prove what actually drove it. First Signals surfaces the upstream investments that created the demand your brand search is capturing.
"Direct" keeps growing but no one can explain why
Pipeline is there, but the source is invisible, and budget decisions start leaning the wrong way. First Signals turns that mystery traffic into structured, defensible attribution data.
Finance questions what marketing is really driving
Brand, PR, and events get treated as cost centres because you can't show their impact with confidence. First Signals gives you the evidence to defend the investments that actually create demand.
Simple, transparent pricing
- Up to 500 signals/month
- AI classification engine
- Basic channel dashboard
- HubSpot integration
- Email support
- Up to 2,500 signals/month
- Entity resolution & matching
- Revenue attribution by channel
- Conflict detection analytics
- Signal review queue
- Priority support
- Unlimited signals
- Custom AI classification models
- API access
- Multi-workspace support
- Dedicated onboarding
- Slack support channel
Questions
No. First Signals complements your existing attribution stack. Traditional tools like HubSpot, GA4, and multi-touch models are great at tracking digital touchpoints. First Signals fills the gap they miss — the offline, word-of-mouth, and dark-funnel channels that don't generate clicks but do generate pipeline. Think of it as the missing layer that explains why people search for your brand in the first place.
No. First Signals works with HubSpot Professional and Enterprise. We integrate via the HubSpot API to pull contact and deal data, so there are no additional HubSpot add-ons or upgrades required. If you're on HubSpot Starter or using another CRM, get in touch — we're expanding integrations based on demand.
A signal is any response to your "How did you hear about us?" question — whether it comes from a form submission, a survey, or a manual entry. Each response is processed by our AI to extract one or more attributions. For example, "I heard your CEO on a podcast and then saw a LinkedIn post" counts as one signal but produces two classified attributions.
Barely. You just need to add a single open-ended field — "How did you hear about us?" — to your lead capture forms. That's it. No JavaScript snippets, no tracking pixels, no complex integrations. If you already have this question on your forms, you can connect First Signals to your CRM and start classifying historical responses immediately.
Our classification engine runs a dual-model architecture with a confidence scoring system. Responses that fall below the confidence threshold are routed to a review queue where your team can validate and correct them — which in turn improves the model over time. Most customers see 90%+ accuracy within the first week, rising as the system learns your specific channels and entities.
Yes. All plans are month-to-month with no long-term contracts. You can cancel at any time from your account settings, and you'll retain access through the end of your current billing period. We also offer a 14-day free trial on every plan, so you can evaluate First Signals with your real data before committing.
Stop Guessing.
Start Knowing.
See what's actually creating your pipeline — not just capturing it. Start a 14-day free trial and make your next budget decision with clarity.